Used this toothpaste daily for a week and saw major improvements! I am a daily coffee drinker as well as occasionally a coke zero- so teeth do tend to have the Natural yellow tinged
With my wedding only 3 months away I now no longer feel the need to get my teeth professionally whitened as they are looking so much whiter and no more yellow tinge. Average taste and strange texture (not like normal toothpaste) but these were hardly an issue - I will continue to buy this product without hesitation.
Also noticed less plaque behind my teeth where I do get a build up - and the fresh breath seems to last a lot longer then normal toothpastes - overall my mouth felt cleaner throughout the day
Also huge Fan that this is a cruelty Free Product!!